The key to connection

How to increase your influence through cognitive awareness

After working with tens of thousands of individuals to explore the intricacies of human cognition, I’ve found that one of the most impactful ways to enhance your influence is by understanding exactly how people think.

This insight allows you to connect and engage with others on a profoundly deeper level. Whether it’s in professional settings, personal relationships, or the digital space, this approach can transform the way you communicate and interact.

Course content

  • Gregor introduces the realm of human cognition, exploring how our unique mental algorithms shape the way we process information and connect with others. Many of us, often unknowingly, struggle with mismatches between our intentions and how others perceive us, leading to misunderstandings and inconsistent connections. By understanding our own cognitive processing and that of others, we can bridge this gap to develop better relationships - and increase our influence.

  • Gregor explains the concept of cognitive preferences, emphasizing how they shape our internal processing. He discusses the distinction between fixed preferences and developed abilities, highlighting the impact of stress on our cognitive functioning. He delves into the significance in relation to our communication, ultimately introducing the four cognitive preferences that influence how we interact with others.

  • Gregor delves into the characteristics of analytical thinkers, emphasizing their reliance on data, evidence, and proof for decision-making. He discusses the importance of understanding their cognitive processing to engage with them effectively. He highlights the need for cognitive tolerance to accommodate multiple thinking preferences in all of our interactions.

  • Gregor explores the concept of structural thinking, a rational thinking preference that emphasizes the organization of information. He discusses how structural thinkers process information in complex patterns, and the importance of explicit order to engage with them effectively. By employing explicit sequence in your communication, we can create environments of cognitive comfort.

  • Gregor delves into the complexities of conceptual thinking, highlighting how it differs from the rational preferences of analytical and structural thinking. He shares his personal insights on the nature of this form of intuitive thinking, emphasizing the challenges the conceptual thinkers face in formal environments.

  • Gregor delves into the concept of social thinking, a cognitive preference that is often misunderstood. He explains how social thinkers connect information to themselves and others, emphasizing the importance of inclusive language and authenticity in communication. By understanding these traits, communicators can effectively engage social thinkers and foster deeper connections.

  • Gregor summarizes the concept of cognitive preferences, comparing them to mental dialects. Learning how learning to “speak” additional mental dialects can transform your ability to connect with others. Moving from using one or two dialects to mastering three or four creates an environment where everyone feels understood and heard. True self-awareness is not just understanding yourself but also using that understanding to help others feel seen, heard, and valued.